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Honest answers to honest objections

Small guesthouses have heard plenty of sales pitches. Here are the most common objections to Gjestly, and our answers, unpolished.

The math first

Today you typically pay 13 000 to 20 000 kr every month in commission to Booking.com and Airbnb. Gjestly gives you a website of your own (templated) that takes bookings directly, with no commission. Every booking you move from Booking.com to your own site recaptures commission month after month, and the templated site is part of the subscription, so there is no separate booking system alongside it.

The tools costing a few hundred kroner a month are booking calendars. Gjestly Core replaces a booking system (around 1 000 kr a month) and a Norwegian invoicing routine, in one subscription, with a templated website and direct booking included. The website you have, you keep; it is not something the subscription replaces. Custom design is a separate package with a fixed price. That is the category difference.

The objections

I get my bookings from Booking.com. Why would I need something of my own?

Exactly. Each of those bookings costs you 15 to 18 %. With 10 rooms that is typically 13 000 to 20 000 kr a month, year after year. Keep Booking.com as a shop window by all means, but returning guests, direct enquiries and everyone googling your name should land on your site, commission-free.

Every percentage point you move from OTA to direct saves you roughly 340 kr a month (on a 10-room basis at 15 % commission). For a 10-room guesthouse, about 12 points cover the subscription on commission alone. But you are not only paying for booking: the templated website with direct booking is part of the subscription, so the booking tool you otherwise pay for alongside it goes away, and the total maths turns positive well before that, strongest for those already paying for a booking tool of their own or sitting high in their own room segment.

We only have 5 rooms. Is this not too big and expensive for a small guesthouse?

It is built precisely for you. No implementation project, no consultants: you enter rooms, prices and photos in a wizard and are running in an evening.

And the math is the same with 5 rooms as with 20: your commission is probably 6 500 to 10 000 kr a month. That is what is too big for a small guesthouse, not 2 499 kr excl. VAT (3 123,75 kr incl. VAT).

Will I be locked in? These subscriptions are impossible to get out of.

No. A monthly agreement with no lock-in: if you cancel, it stops at the next month end. The yearly plan is a choice you make to get 2 months free, not a trap.

And the data, meaning bookings, guest register and invoices, is yours and leaves with you. Compare that: several established full-PMS vendors in Norway operate with long lock-in periods and setup fees.

A booking calendar costs a few hundred kroner a month. Why would I pay 2 499 kr excl. VAT (3 123,75 kr incl. VAT)?

Because it is not the same product. Those prices are for a booking calendar; then come the website (monthly hosting, plus a separate design job if you want it built from scratch), Norwegian VAT invoicing and a food-and-spa module on top, if you can get them at all.

Gjestly Core is the whole stack in one: a templated website, booking, Norwegian invoice, guest register. Add up what you pay today for a website plus a booking tool plus accounting help on the side; most people land on the same number, with three systems instead of one.

There are international all-in-one systems in the same price range.

Yes, and several of them are good products. But: no Norwegian admin, no Norwegian VAT logic (the 12/25 split), prices in euro, support in English, and often a lock-in period.

Gjestly is Norwegian invoicing, Norwegian support, prices in NOK and zero lock-in, at the same price.

Where does my guest data end up? My accountant is going to ask.

Good question, and the answer is boring, as it should be. We never see card data: payments run through Stripe, the same payment infrastructure as much of European e-commerce.

Guest data is processed under GDPR with a data processing agreement (DPA) as part of the contract, and every customer's data is separated from every other customer's, enforced on every single request. You will find the list of sub-processors (Stripe, Supabase, Vercel, Resend) in the data processing agreement here on the site.

You are small. What happens to my guesthouse if you shut down?

A fair objection. Here are the three things protecting you: (1) Payments are handled by Stripe, the same payment infrastructure as much of European e-commerce, and we never see card data. (2) Your data can be taken out: bookings, guests and invoices in a readable format. (3) No lock-in: you can leave at any time, to another vendor, without buying yourself free.

That is more than most large vendors dare to offer.

Subscriptions always get more expensive once you are trapped.

The price is never touched in a period you have already paid for, and changes are announced at least 30 days in advance.

Launch customers who start in 2026 get their monthly price locked for 24 months, in writing. By comparison, several established players in this market have raised prices substantially over the last couple of years.

I do not have time to switch systems in the middle of the season.

It is not an IT project. The trial is free: you register a card and your organisation number at signup, but we charge nothing until the trial is over, and it starts only when you publish your booking page.

Nothing switches at once. You set up your guesthouse in parallel with your current solution, at your own pace, and publish when you are ready, preferably after the season. That is the safe technical path, and it works regardless.

If you would rather not do the work yourself, we set up the whole guesthouse for you (the Onboarding package, plus a website build if you want one, see the pricing page). Assisted moving of bookings and the guest list can be agreed.

The two honest counter-questions

Two questions deserve an extra honest answer.

“The competitor has a channel manager for under a thousand kroner.”

Yes, and no website worth the name, no Norwegian food-and-spa module, and invoicing that does not know Norwegian VAT. Gjestly is the direct-booking machine: the point is that your own website takes an ever larger share of the bookings, so the commission you save pays the subscription. The channel manager is on the Premium roadmap, but we will not put a date on it until we are close enough to keep it. If you need OTA sync from day one, the honest answer is that it is not there today. Many run the OTA calendar manually alongside during a transition; that is ten minutes a week.

“There are Norwegian booking tools for a few hundred kroner.”

Solid tools, for the calendar. No website, no food service, invoicing via export. Add up what a website plus accounting help costs on the side, and we are at the same number, with one system instead of three.

About the trial

What happens when the trial is over?

When the 14 days are up, the monthly subscription starts automatically on the card you registered. You get an email notice 7 and 3 days before the first charge, with a cancel link, and a confirmation on the day itself. If you cancel before the charge, with one click, you pay nothing.

When does the trial start?

When you publish your booking page, not when you sign up. Take your time with the setup; the trial days do not tick until you publish.

More questions about price and trial? See the pricing page.